Plevo
The PLEVO sea salt spray bottle standing in wet sand beside a pair of leather sandals, ocean behind

Drop 01 · 1,000 bottles

Sea Salt Spray · 6 fl oz

Texture that holds.

Built for straight, fine hair. The stuff that falls flat by noon and turns greasy the second you try to fix it.

What’s in it

Salt for grip. Aloe so it doesn’t feel like it.

The PLEVO bottle standing upright in dry sand at the foot of coastal dune grass
Aloe base
Most sprays are salt and water, which is why your hair feels like straw. Aloe carries the salt in and leaves the hair soft enough to move.
No wax
Wax is what makes fine hair greasy and heavy. There is none in here. Nothing to build up, nothing to strip out.
Magnesium + algae
Grip without the crunch. Hair stays touchable and reworkable instead of setting hard.

One formula. No variants, no starter kit.

Who it’s for

Not for everyone. Deliberately.

Made for

  • Straight hair
  • Fine hair
  • Hair that goes flat by midday
  • Guys who train, swim, or spend the day outside
  • Working the spray through the back of damp hair, ocean behind
  • The bottle standing at the waterline as a wave breaks behind it
  • The bottle held in one hand against the open water, showing its size
  • The bottle resting on a folded striped beach towel
  • Sitting in the dune grass, spraying it into dry hair

Who made it

I made this because nothing worked on my hair.

I grew up on the water in San Diego with hair that wouldn’t hold anything. Spent years buying products built for somebody else’s head. Eventually stopped waiting and made the one I wanted — aloe base, no wax, because those were the two things my hair needed.

The whole story →
James on the beach, holding the bottle
James, Boca Raton

Drop 002.

Drop 01 is one thousand bottles. When it’s gone, it’s gone until the next batch. Put your email in and you’ll hear about the restock before anyone else.

Restock and new drops. Nothing else, and you can leave whenever.

Drop 01 is one thousand bottles.

One formula. Six fluid ounces. A thousand bottles, then gone until the next batch.

Get the bottle