Plevo

About

The rubber band was the low point.

I made a sea salt spray for the exact hair I have.

James sitting in the dune grass under an overcast sky, spraying it into his hair
Boca Raton, the week of the shoot

Fifteen

I grew up on the water in San Diego. Straight hair, fine, the kind that lies down flat no matter what you put in it. At fifteen I was tying a rubber band around it to force a bend, then taking it out before school and hoping it stayed.

Every product I bought was built for someone else’s hair. Wax made it greasy. Clay made it heavy. Salt sprays dried it into straw. The stuff that worked on my friends did nothing on me.

The formula

Aloe base so the salt doesn’t wreck the hair. No wax at all. Magnesium and algae for grip that stays soft. One formula, six fluid ounces, no variants.

The bottle held in one hand on an overcast day, the beach behind
Drop 01 — one thousand bottles
Drop
01 · 1,000 bottles
Size
6 fl oz · 177 ml
Base
Aloe, no wax
Made in
USA

The texture you tried to fake at fifteen. In a bottle.